PeopleStyles

Ridge Associates built its business by relying on highly-skilled trainers to deliver the material live—no videos, no fancy technology. They want their skills to be truly "alive" for the participants.

They also wanted to grow their business. And ultimately, those two business philosophies were bound to conflict, because in order to meet their growth goals, they sometimes had to sell their training product to be delivered by in-house trainers. What, then, about quality control? How do you maintain the integrity of the product if you can’t be in control of the trainers who are delivering it?

The answer was to provide a video to give client trainers the tool they needed to make sure that the demonstrations of the skills were on the mark every time.

We produced a one-hour video, which has since become one of the most popular training tools in the Ridge repertoire. Ridge trainers and Ridge clients both say that this is the best training video they’ve ever used.

We combined actors and real people, but we worked without a script, so the emotion is right there. Real. Palpable. Workshop participants get caught up in the moment. They identify with the person on the video who represents their behavioral style. And they get unique insights into how others perceive their behavioral style—both positively and negatively.

What can we say? It’s hugely effective, and it's a crowd pleaser. We’re really proud of this one.