Video Brochure

How do you distinguish yourself to prospective customers as a David among Goliaths? How do you communicate a fairly intricate and complex level of distinction to the person "shopping" for a training consultant?

Ridge Associates is a privately held, medium-sized training firm that has been in business for 25 years. They are known for their thoughtful, relentless attention to detail and the unparalleled quality of their trainers and training products. Ridge needed to communicate their distinction quickly, clearly, and memorably.

Ridge has been one of those well-kept secrets. They've carefully built lasting relationships with Fortune 1000 companies. And those relationships have endured. Some have spanned decades. Because of Ridge's reputation, the phone kept ringing; aggressive marketing wasn’t really needed.

But, as with all industries, the market began to change. The training industry began to experience mergers and acquisitions that created corporate giants. Competition became intense. In this market environment, the ‘boutique’ image no longer served Ridge.

We produced a 15-minute video brochure highlighting Ridge’s capabilities and philosophies. We worked closely with the CEO to bring the best of Ridge to the viewer, while always mindful of the need to serve the audience, the viewer. What do prospective clients need and want to know? Why should they care?

The result is a jewel. Using Ridge employees, Ridge clients, and footage captured during a Ridge workshop; the piece showcases and persuasively communicates the quiet intelligence, deep thoughtfulness, and effectiveness of the Ridge approach.