Training time is platinum time. You've paid for the training product, the travel, and now the time. A significant amount of money has been spent. Those minutes are precious.

There's no mystery to excellent training. It's the result of excellent training design-and excellent training design is a matter of clarity. Clarity of purpose. Clarity of method. Clarity of execution.

Our training is custom designed. Not customized. Not shelf items. Our deliverables are specifically created for each client and each training problem. We sometimes wring our hands, gnash our teeth and rend our garments asking ourselves: why start fresh each time? Why don't we just break down and make a "product" we can sell? The answer: we do it because we've worked with some of the best training companies in the industry, and we've never yet seen a customized shelf item fit like a glove.

Besides, as a client, if you have to learn our language and our models to reach your goals it means you have to un-learn something else. Something you're already doing well, or a way of thinking about it that works. We take the time to really learn those things about you, your people and your company. We get a spare cubicle, we move in, we hang out, we listen, we shadow and we learn.

Then: We huddle with your team. We present ideas and strategies. We help build consensus. We revise and redraft. We build you a training solution that maximizes and reinforces what's already working-one that expands the skill base and broadens the reach.

And we always ask: What about the bottom line? What's the impact on it? How does this support it? How can we maximize the training ROI? How will we know when we've reached the goal? We build that respect for bottom-line results into the training message.

We sit through the early training sessions. We watch and listen as participants wrestle with these new skills. We return to our cubicle. We listen some more. We shadow again. We make sure the skills are firmly in place and results are clear before we take down our kid's pictures and leave. It means a lot of time away from home, sometimes. It means training that sticks, always.